Business

What is Lease? A lease is defined as a contractual agreement between two parties, a lessor and a lessee, whereby the lessor has the right to purchase an asset and use it for a period of time in exchange for a regular lease. A tenancy agreement is a contract between a landlord and a tenant that outlines the contract that defines the rental period and other housing-related terms. As it does not […]

What is B2B? B2B is a retail model where both seller and buyer are business entities. Its full meaning is business to business. It is written as B-to-B. In the B2B model, the transaction or buying is a slow process. It requires research and needs-based purchasing. B2B is very common in a supply chain. In

What is Product? Product Concept aims to develop products that are quality-rich and innovative. In this strategy, the company strives to improves the quality of the products rather than the quantity of production.   The business method of the company is upgrading its products with added features & enhanced performance. The company generates profit by adding

What are Consumer Goods? Consumer goods are products bought by the average consumer for personal use or consumption, also referred to as the final good of production and manufacturing. Customers can only use these products. They are not used in making additional products and goods. Consumer goods are divided into three types: durable goods, non-durable

What is Business? Business is a person’s regular occupation, profession, or trade to engage and acquire wealth. An organization or business engages in commercial, industrial, or professional activities. Businesses can be for-profit or non-profit. Business types range from limited liability companies to sole proprietorships, corporations, and partnerships. It is an economic activity in which a

What is Leadership? Leadership is a working entity, be it an organization, team, or political party, that is a group of individuals that is responsible for innovating ideas for its growth and development in the light of their envisaged vision. It comes at the top of the hierarchy of any organization because the role organization

What is Career Planning? It is the process of evaluating personal strengths, values, objectives, and aspirations, establishing their goals and aims to succeed. It also involves identifying the steps needed for success, noting it down as a career plan, and periodically reviewing and updating it. Career planning is a systematic process through which individual sets

What is Advertising? Advertising is the process of communicating a message about a product, service, or brand to potential customers. It is a form of marketing that is used to create interest in a product or service, and to persuade potential customers to purchase a product or service. Advertising can be done through a variety

What is Apprenticeship? A new generation of practitioners of a trade or profession are trained through an apprenticeship system, which includes on-the-job training and frequently some accompanying education (classroom work and reading). Practitioners can obtain a licence through apprenticeship to work in a regulated profession. Most of their training is done while working for an

Who is Boss? The word boss was derived from the Dutch word “baas” meaning master. A Boss is a person who has the authority to take any type of decision on his own he doesn’t need anyone’s suggestions.  He does what he feels like doing he has complete control over everything he wants everyone working

What is Foreign Trade? The exchange of commodities and services between nations is known as “foreign trade.” This kind of trading creates a global financial system where supply and demand for specific items and prices are influenced by happenings worldwide. The market can be impacted by political stability, catastrophic events, and the weather. Global trading

What is Competitive Advantage? An advantage that a company has over its competitors on the basis of its products, services, capabilities or the unique tactics it has to overcome its rivals, is known to be a competitive advantage. Competitive advantage boosts profit margins and sustains its customers. Keeping the profit margins on track for improvement

What is Brand Identity? Brand identity is what the brand owner wants the people to perceive of the brand. This is controlled by branding, marketing strategy, and various brand design development. [1] Brand identity depends on how the brand represents itself. The visible elements of a brand are the elements that set up a brand

Business strategy and corporate strategy are both essential components of a company’s overall strategic planning, but they serve distinct purposes. Business strategy focuses on how a specific business unit or division will compete in its market segment. It involves decisions related to products, pricing, distribution channels, and marketing tactics aimed at achieving competitive advantage. Corporate

The CEO, or Chief Executive Officer, is the top dog in the company, responsible for setting the overall vision, strategy, and direction of the organization. They’re the ones making the big-picture decisions and leading the charge. CFO, or Chief Financial Officer, is focused on the financial health and stability of the company. They’re the ones