What is Digital Marketing?
Digital marketing is marketing different products and services using the internet and online-based technologies. Digital devices like computers, the internet, laptops, mobile phones, and other digital media platforms are used to promote products or services.
Different digital media channels are used to run successful marketing campaigns. Search engines, social media platforms, email campaigns, and other websites help connect with current relevant, and prospective clients. In digital media marketing, communication is done through text, multimedia messages, or ads.
With the increasing use of digital devices, digital platforms are increasingly being incorporated into marketing and are very important and fruitful. Digital media marketing is beneficial because many digital media platforms are part of social life and help reach relevant prospects for products or offers.
People prefer to go shopping online instead of visiting shops physically. So, the importance of digital media marketing is increasing, and the use of different campaigns has become prevalent.
Different digital media strategies, including SEO, Search engine marketing, content marketing, data-driven marketing, social media marketing, optimization, and display advertising, have become common and are fruitful.
non-internet channels are part of digital media marketing, like television, mobile phones, SMS, or MMS services.
What is SEO?
SEO search engine optimization is a skill used to improve website traffic from search engines. It is also helpful in ranking websites on google search engine pages (SERPs).
The benefit of using the SEO process is to bring unpaid, organic traffic to the website rather than direct traffic or paid or advertised traffic. Organic traffic is originated from different kinds of searches on search engines, including image search, academic search, video search, news search, etc. SEO is an essential component of digital media marketing.
SEO helps generate organic traffic to websites because people search on different search engines with specific words called keywords. Keywords help rank your website content on google search engine pages (SERPs), so your website traffic increases.
Search engine algorithms are computer programs that analyze information to give people the desired results. Search engines use algorithms to identify websites and determine which to rank for a specific keyword.
Search engines go through three stages to find information: crawling, indexing, and ranking. Crawling is the discovery stage, indexing is the filing stage, and ranking is the retrieval stage.
Difference Between Digital Marketing and SEO
Digital marketing and SEO are synonymous for most people, but they are different.
Digital marketing is an umbrella term that includes all the things and activities we use to promote a product, brand, or service using various digital media techniques and strategies. In contrast, SEO is a skill or a digital marketing strategy used for bringing organic traffic to the website and improving rank on google.
Comparison Between Digital Marketing and SEO
| Parameter | Digital Marketing | SEO |
| Definition | Digital marketing is marketing different products and services using the internet and online-based technologies. | SEO search engine optimization is a skill used to improve website traffic from search engines. It is also helpful in ranking websites on google search engine pages |
| Purpose | Promotion of brands, products, and services to potential customers through online platforms or the internet. | It is a skill that helps increase a business’s organic search, visibility, and approach to Maximum people by keywords. |
| Traffic | In digital media marketing, traffic is paid by using different social media platforms of search engine campaigns and ads like Facebook ads, google ads, etc. | SEO brings unpaid, organic traffic to websites. SEO website ranks higher on the google algorithm, and search visibility increases due to specific keywords. |
| Cost | Cost of digital marketing is high due to different paid campaigns. Traffic is advertised based. | With a proper SEO strategy, the website’s ranking is enhanced, it appears in top positions on google, and traffic is organic. |
| Components | Digital marketing has several components, and beneficial platforms for promoting ads by social media platforms like Facebook, Twitter, Instagram, Youtube, etc., | SEO is a component of digital marketing. It involves optimization of website content to improve search engine visibility for specific keywords. |