Apple Watch vs Fitbit vs Oura – Difference and Comparison

What is Apple Watch?

An Apple Watch is a line of smartwatches that Apple inc. produces. It has impressive features incorporated in it. It is your perfect health and fitness partner, including fitness tracking, health-oriented capabilities, and wireless telecommunication, which is integrated with iOS and other apple products and services.

It became best selling blockbuster wearable device after its launch in April 2015. It can keep you fit and healthy with its health and fitness features. You can make calls, run simple apps, send texts, and even save your life.

An Apple Watch is a miniature iPhone that can do wonders for you. It can make your day more productive, help in weight loss, and save money. It can record your heartbeat and pulse rate. Its latest model is Apple Watch Series 8. The average price ranges from $259 to $279.

What is Fitbit Watch?

A Fitbit is a perfect health and fitness partner that helps you keep fit by tracking different activities while you wear it on your wrist daily. Fitbit Sense 2 is the most advanced watch regarding health and wellness features.

It also monitors the oxygen levels in your body. You can also enjoy music. It has an FDA-approved ECG sensor and blood oxygen reading, but the Sense can also measure electrodermal activity and skin temperature.

Fitbit is an American-based consumer electronics and fitness company. This watch is compatible with over 200 apple iOS, android, and windows ten mobile devices.

The Fitbit sense and sense 2, Fitbit versa 3, and versa 4 are the latest models and are also equipped with built-in speakers that enable you to receive your calls while wearing them on your wrist.

What is Oura Ring?

Oura ring is one of the most impressive and innovative health and fitness devices in the form of a wedding band capable of tracking sleep and collecting data about your body. It can also measure your body’s heart rate and oxygen level during sleep.

It is made of titanium that fits your index or ring finger. It records your body temperature and respiratory rate and transmits it wirelessly to your smartphone apps. It works based on infrared LEDs.

The light from the LEDs is reflected through the skin, and an algorithm developed by the company analyzes the changes in the reflection. Oura’s sensors take biometrics data from the user far more frequently than wearables from rival companies like Apple Inc. and Fitbit.

Difference Between Apple Watch, Fitbit and Oura

  1. Apple Inc. is the manufacturer of the Apple Watch. At the same time, Fitbit launches Fitbit watches and fitness trackers. In contrast, the Oura ring is the product of Oura health Oy a Finnish health technology company.
  2. Apple Watch is only compatible with iPhones. At the same time,  the Fitbit app can be downloaded on any device to connect it to the Fitbit tracker. In contrast, the Oura ring can wirelessly transmit recorded data to the smartphone or by Bluetooth.

Comparison Between Apple Watch, Fitbit and Oura

ParametersApple WatchFitbit WatchOura Ring
ManufacturerApple Inc.Fitbit Inc.Oura health technologies Inc. Finnish company.
Launching year201520092015
Health and fitness functionsHeart rate, sleep tracking, calorie counter, ECG, Blood oxygen levels, Step counter, etc.Heart rate, sleep tracking, ECG, Blood oxygen levels, Step counter, body temperature, etc.Heart rate, sleep tracking, calorie counter, ECG, Blood oxygen levels, Step counter, body temperature tracking, etc.
SensorsOptical heart rate, electrical heart rate, gyroscope, accelerometer, altimeter, etc.Optical heart rate, electrical heart rate, gyroscope, accelerometer, altimeter, skin temperature sensors, etc.Oura uses infrared light photoplethysmography (PPG) sensors.
Battery lifeUpto 18 hours,10-12 hoursUpto 7 days.
CompatibilityApple devicesMore than 200 devices.Android and iOS devices.


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  2. Baalbaki, Sally, David Lynn Hoffman, and Debora J. Gilliard. “The Fitbit addiction: will this disruption last?.” Journal of Marketing Development and Competitiveness 11.4 (2017): 86-103.