Marketing vs Digital Advertising – Difference and Comparison

What is Marketing?

Marketing is the approach of publicizing and selling products and services. It is a fundamental part of any business and is key to success. Marketing aims to create awareness and encourage people to purchase a product or service. When it comes to marketing, many different strategies can be used. These include advertising, public relations, personal selling, direct marketing, and social media. Each system has its purpose and is used for different goals.

Advertising is a setup of marketing that uses visuals, audio, or video to promote a product or service. It aims to create awareness and interest in a product or service. Public relations is maintaining a positive image of a company or product. It involves creating and maintaining relationships with customers, media, and other stakeholders.

Direct marketing is a setup of marketing that involves sending a product or service directly to a customer. It can be used to target a specific customer or group of customers. Social media is a form of marketing that uses the internet to reach a broad audience. It involves creating content, such as videos, images, and text, and sharing it on social media.

Marketing is essential for any business. It is key to success and creates awareness and interest in a product or service.

What is Digital Advertising?

Digital advertising is a form of marketing that uses digital technologies, such as the internet, mobile phones, and other digital media, to reach potential customers and promote products and services. It is a cost-effective and versatile form of marketing that allows companies to reach large audiences quickly and effectively.

Digital advertising has increased in recent years due to the increasing use of digital devices such as smartphones and tablets and the growing availability of high-speed internet. Digital advertising is used to reach potential customers in a variety of ways. Companies can use search engine optimization (SEO) to increase their visibility on search engines, display ads on websites and social media platforms, and create content to draw in customers.

Digital advertising is advantageous for companies because it is less expensive than traditional advertising. It also allows for more targeted campaigns, as companies can target specific groups of people based on interests, demographics, or location making it easier to reach the right customers with the right message.

Digital advertising also allows for more interactive campaigns. Companies can use videos, images, and other multimedia to engage customers and encourage them to take action. Companies can also use data to personalize ads for each customer and track their performance, allowing them to make adjustments as needed.

Difference Between Marketing and Digital Advertising

  1. Digital advertising can be more cost-effective than marketing, allowing for more precise targeting.
  2. Digital advertising is much faster than traditional marketing as it can be implemented quickly.
  3. Digital advertising offers a wide range of formats, from video to text, while marketing relies primarily on physical sources such as print.
  4. Digital advertising can be delivered instantaneously, while marketing must be returned to the customer or recipient.
  5. Digital advertising allows for more detailed analytics, while marketing depends on more general measurements.

Comparison Between Marketing and Digital Advertising

Parameters of ComparisonMarketingDigital Advertising  
ReachMarketing has a broader reach.  Digital advertising offers the ability to target a specific audience.
TrackingMarketing relies more on qualitative data.Digital advertising offers more in-depth tracking capabilities.
PersonalizationMarketing is more general.Digital advertising allows for more personalized messaging.
AdaptabilityMarketing is more static.Digital advertising is more adaptable to changing market conditions.
CreativityMarketing can be more formulaic. Digital advertising allows for more creative approaches.


  1. Marketing – Philip Kotler, Suzan Burton, Kenneth Deans, Linen Brown, Gary Armstrong – Google Books
  2. Digital advertising: present and future prospects: International Journal of Advertising: Vol 39, No 3 (