Animoto vs Lumen5 – Difference and Comparison

What is Animoto?

Animoto is a cloud-based video creation platform developed by Animoto Inc., a technology company based in New York City. The company was founded in 2006 by Jason Hsiao, Brad Jefferson, and Tom Clendenin. It allows users to create professional-looking videos using a variety of templates and customization options. With Animoto, users can easily create videos for various purposes, including marketing, education, and personal use.

To create a video with Animoto, users choose a template, add their photos and videos, and customize the text, music, and other elements of the video to their liking. Animoto offers a wide range of templates and customization options, including adding animation, text overlays, and special effects.

Animoto is web-based, which means it can be accessed from any device with an internet connection, making it easy for users to create and edit videos. It is user-friendly and easy to use, with a simple drag-and-drop interface and a range of pre-designed templates and graphics. Moreover, people use it for various purposes, including creating marketing and promotional videos, explainer videos, social media content, and more.

What is Lumen5?

Lumen5 is a cloud-based video creation platform that allows users to create professional-quality videos using a variety of templates and customization options. It was developed by Lumen5 Inc., a technology company based in Vancouver, Canada. With Lumen5, users can easily create videos for marketing, social media, and other purposes by uploading their content and customizing the look and feel of the video to their liking.

To create a video with Lumen5, users enter a URL or upload a blog post, article, or other written content. The platform uses artificial intelligence (AI) to automatically generate a script and choose appropriate visuals and music to match the content. Users can customize the video by adjusting the text, adding images and videos, and choosing from various templates and design options.

Once a video is created, Lumen5 allows users to share it on various social media platforms or download it for offline use. The platform also offers analytics and tracking tools to help users measure the success of their videos. Lumen5 allows users to create videos in a matter of minutes without requiring extensive video production skills or experience.

Difference Between Animoto and Lumen5

  1. Animoto allows users to create videos by uploading their photos and videos, whereas Lumen5 allows users to input written content and automatically generate a script and visuals.
  2. Animoto offers a wide range of customization options, including adding text, music, and special effects, whereas Lumen5 allows users to customize the video by adjusting the text and adding their images and videos.
  3. Lumen5 uses artificial intelligence (AI) to generate a script and choose appropriate visuals and music to match the input content, whereas Animoto does not have this feature.
  4. Animoto is free but offers paid plans, whereas Lumen5 is free, but the paid plan starts at $29.
  5. Animoto aims at a wider audience, including businesses, educators, and individuals, whereas Lumen5 is specifically designed to create videos for marketing and social media.

Comparison Between Animoto and Lumen5

Parameters of ComparisonAnimotoLumen5
ManufacturerAnimoto Inc.Lumen5 Inc.
Data FormatPictures and VideosScripts and Visuals
AI IntegrationPresentAbsent
PricingFree and Paid PlansFree and Packages
Target AudienceWide RangeMarketers

References

  1. https://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=14479494&AN=47479389&h=8W8vmR5m5ngLY0%2FHemRxN4QOx7tKIolws%2F%2FGzaw0dz%2Bse7cxSXIXMewZ5kR%2BIw6d8G3X9TFH%2F5gdDEcZjvZFJg%3D%3D&crl=c
  2. https://pubs.rsc.org/en/content/articlehtml/2008/lc/b802395f