Table of Contents
What is Abercrombie?
Abercrombie is one of the A&F group’s sibling firms. It is a subsidiary of the American lifestyle store that concentrates just on the fashion industry of a younger demographic, notably those aged 7 to 16.
As it is a considerably younger age range, the items presented are also developed and styled with the fashion trends plus design features of this specific target group in mind.
As a result, it was created with the intention of producing items of the same quality as the old firm, but for a much smaller and younger consumer group.
It was designed primarily for children aged 7 to 16, and it was advertised with the taglines “classic cool” and “Ambercrombie kids.”
Because of the company’s youthful and homogenous age group, the product design and style are not as diverse as those of the group’s other sibling firms.
Nevertheless, the firm was able to broaden A&F’s market range thus allowing this to serve a diverse market, catering to the requirements of both the old and also the young.
What is Hollister?
The A&F group’s most important subsidiary is Hollister. It is one of America‘s largest apparel retailers and one of the top five clothing companies, specializing in and developing items for the adolescent market.
This is the most significant rival of other comparable clothing manufacturers, such as Aeropostal, H&M, and Gap, and is also one of the highest-grossing corporations in the consumer garment sector.
Hollister, like its sibling corporations, manufactures goods for a specialized market. The firm expressly targets the adolescent market, especially the 14 to 18-year-old age range.
Therefore, Hollister items differ significantly from A&F products in that the design features and fashion components are geared toward a younger customer demographic.
This provides the parent firm a significant edge since Hollister allows it to grow into other segments of the apparel industry, notably the teen and adolescent segments.
Hollister has been a huge success for A&F since the items they sell have been a huge commercial success, bringing in huge sales numbers since its start in the year 2000. A&F has indeed been able to capture a large piece of the garment industry because of Hollister and its other sibling brands.
Difference Between Ambercrombie and Hollister
- Ambercrombie is a division of Ambercrombie and Fitch, an American apparel shop. Whereas, Ambercrombie’s sibling brand is Hollister.
- Ambercrombie is the earliest of the two organizations, originally founded in 1998. Whereas, Hollister was founded in the year 2000, making it a newer brand.
- Hollister is the company’s largest subsidiary. It is among the largest clothing firms in the United States. Whereas, Ambercrombie is indeed a sub-division of the A&F company and is considerably smaller.
- Ambercrombie caters to a specific age range of 7 to 16 years. Whereas, Hollister’s target buyer demographic is from 14 to 18, accounting for a sizable percentage of the market.
- Hollister is a significant company with a lot of rivalry from other firms like H&M, Gap, and so on. Whereas Ambercrombie is a smallish town, thus there isn’t much competition.
Comparison Between Abercrombie and Hollister
|Parameters of Comparison||Ambercrombie||Hollister|
|Definition||Ambercrombie and Fitch is a wholly-owned subsidiary of Ambercrombie and Fitch.||Hollister is the Ambercrombie and Fitch group’s largest sibling business.|
|Target age||Ambercrombie’s major age category is the pre-adolescent age group, which ranges from 7 to 16 years old.||Hollister caters to a slightly older demographic, ranging in age from 14 to 18 years.|
|Company founded||Ambercrombie was established before the other subsidiaries.||Hollister was formed after Ambercrombie.|
|Market||Ambercrombie manufactures clothing for the adolescent market.||Hollister manufactures clothing for adults as well as the teen market.|
|Company size||Ambercrombie is a minor component of the A&F group.||The A&F group’s largest firm is Hollister.|